Ludi Surreal is an unique premium brand that seamlessly marries whimsical creativity with sustainable practices. We redefine high-end fashion, through creating designer products with 100% upcycled materials, each a testament to our commitment to environmental responsibility.
Hence our tagline : "'100% JUNK"
Our product gallery page will offer a distinctive shopping experience that goes beyond the ordinary. It resembles a "pet shop-like" or "art gallery" where customers are not just purchasing a handbag; they are embarking on a journey to embrace a piece of art.
Instead of traditional retail language, we will use enchanting terms that speak to customers' emotions, evoking a sense of vicarious pleasure. For example, the term “buy a handbag now” is replaced with “Adopt it today”.
To immerse our customers in the surreal world of Ludi Surreal, our website homepage will greet them with a captivating visual journey.
Different from the conventional way of online retail, Ludi Surreal’s product page will be formatted in the way of a surreal magazine.
The product page for each product will be formatted this way to encourage customers to read on as opposed to the usual product information & description format shown on other websites.
This creates an entirely different & memorable experience for the customer by reinventingourselves from the usual procedure of online retail.
Our website design, will dedicate a uniquely designed background, name & packaging to every single handbag. This will showcase the unwonted surreal elements & increase the emotional value and the unique nature of them.
Ludi Surreal's website is set to redefine the online shopping experience with an immersive walkthrough of each unique product.
This immersive experience of online users navigating through a vibrant, virtual gallery where every purse, inspired by its distinct colour palette, comes to life against a backdropthat perfectly complements its aesthetic.
Users will be able to explore the intricate details and craftsmanship of our products, all within a digital space curated to evoke the essence of each creation. The immersive backgrounds ( with germane whimsical background music ) thoughtfully chosen to align with the product's design inspiration, transport users into a world where art, sustainability, and luxury seamlessly converge.
This innovative approach aims not just to showcase the products but to create a memorable online journey, allowing users to connect with Ludi Surreal on a deeper, more personal level, at the same time, conveying our each of our products’ uniqueness.
PROTOTYPE CREATION
