Ludi Surreal is an unique premium brand that seamlessly marries whimsical creativity with sustainable practices. We redefine high-end fashion, through creating designer products with 100% upcycled materials, each a testament to our commitment to environmental responsibility.
Hence our tagline : "'100% JUNK"
Our product gallery page will offer a distinctive shopping experience that goes beyond the ordinary. It resembles a "pet shop-like" or "art gallery" where customers are not just purchasing a handbag; they are embarking on a journey to embrace a piece of art.
Instead of traditional retail language, we will use enchanting terms that speak to customers' emotions, evoking a sense of vicarious pleasure. For example, the term “buy a handbag now” is replaced with “Adopt it today”.
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To immerse our customers in the surreal world of Ludi Surreal, our website homepage will greet them with a captivating visual journey.
Different from the conventional way of online retail, Ludi Surreal’s product page will be formatted in the way of a surreal magazine.
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The product page for each product will be formatted this way to encourage customers to read on as opposed to the usual product information & description format shown on other websites.
This creates an entirely different & memorable experience for the customer by reinventingourselves from the usual procedure of online retail.
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Our website design, will dedicate a uniquely designed background, name & packaging to every single handbag. This will showcase the unwonted surreal elements & increase the emotional value and the unique nature of them.
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Ludi Surreal's website is set to redefine the online shopping experience with an immersive walkthrough of each unique product.
This immersive experience of online users navigating through a vibrant, virtual gallery where every purse, inspired by its distinct colour palette, comes to life against a backdropthat perfectly complements its aesthetic.
Users will be able to explore the intricate details and craftsmanship of our products, all within a digital space curated to evoke the essence of each creation. The immersive backgrounds ( with germane whimsical background music ) thoughtfully chosen to align with the product's design inspiration, transport users into a world where art, sustainability, and luxury seamlessly converge.
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This innovative approach aims not just to showcase the products but to create a memorable online journey, allowing users to connect with Ludi Surreal on a deeper, more personal level, at the same time, conveying our each of our products’ uniqueness.
PROTOTYPE CREATION
